Web Design and Usability
Additionally, visitors to websites must be able to easily locate the information they were seeking; websites should also entice visitors to consider any additional services that you offer. To help accomplish these goals, a sidebar, popups, a link to your online store, or a notation that “other clients bought this as well” should be utilized.
A website need to make an immediate great impression: this is who we are and this is why you should be with us. While many things are important for a website to be successful, an impressive and eye-catching web design is a top necessity. This, to make visitors willing to see as much as possible of you in the first place.
Why is it important to make a website easy to navigate?Imagine yourself in a new city — it’s highly likely that you don’t want to get lost or spend your time searching for a specific attraction. Instead, you would prefer clear and concise directions that would quickly guide you to your point of interest. After reaching your destination, you may decide to leisurely wonder around, which would result in new experiences. A website experience is similar—you want to make it easy to navigate. After your potential clients locate the information they were initially seeking, you then want them to explore your website and learn about the other products and services you offer. We can help you create a website that is akin to the perfect city tour; it would be complete with highlights, undiscovered gems, and many other areas that your clients would want to further investigate.
Moreover, having a clear website setup will help you to increase your ranking in the search engines. To ensure that your website is easily navigable, the website framework will be established followed by the calls to action. It is important to determine what is most important to you and to set your conversion goals accordingly. When these steps have been successfully accomplished and implemented, your website visitors will be led to new areas.
Finally, after the framework and calls to action have been well-defined, the image that you want to transmit with your website will be reviewed. If you have already established your brand identity, your website should incorporate your brand identity colors, elements, photography, and text.
SEO for your Website
In addition to having an attractive website, people should be able to find it—so make it rank. There are many, constantly changing factors that will help you to achieve a better website ranking. Listed below are several suggestions to help you attain a higher website ranking.
- Place the main keyword of the page in the title, preferably at the beginning
- Keep images as small as possible and use keywords (that fit to the photo) in the captions
- Apply long- and short tail keywords in your texts
- Ensure you have used a clear and concise meta description with the keyword
- Use a safe hosting company that offers a green slot in the URL bar (SSL).
Although there is much more to consider, when you do the above, you have taken a large step in the right direction.
Your brand identity is the experience of or feeling about your company that you transmit to your clients. It’s much more than just a simple logo and a brand name. It’s all about recognizability, trust and enthusiasm. The philosophy behind it should fit perfectly with your target group.
So, where do you start?
What do you want to communicate to your clients?
Do you know exactly what your target market is and what appeals to them? At times companies, think their target group is clear, but then thorough research reveals it to be different. So, knowing exactly who you’re talking to is the first step in the communication.
When you already have a brand identity, check if it fits with the image potential clients get when they see it for the first time. A good first impression is very important because it makes people eager to see more of your company. A good overall design helps them understand your message better and faster. Together, this will result in greater interest in your product or service.
To communicate the company’s image and message in the best possible way, we are not only talking about a kick-ass logo. Think also of illustrations, shapes, colors and photography. Later it should even be translated to the way you write text, to give one a strong overall feeling of an indisputable brand. Why? Because strong, consistent brands are more successful. So work on that brand identity to come across as a strong brand.
Greater success through a unique corporate identity
A strong brand identity will increase brand awareness of your company because a strong corporate identity will linger. It will be easier for customers to think back to your company’s earlier communications.
Showcase your vision and mission in your company’s designs and show your target audience why you are different from your competitors. Maybe your product or service is already unique, but whatever it is, everyone is unique, and that must be reflected in your corporate identity and all communication. For example, a design for your website should not make clients think, “Hey, where did I see that before?” You must include every detail of the main design idea in all communication. Mailchimp is a good example. The company’s name and logo shows that it is professional but still cool and funny. This comes back whatever you do within their services, the website works easily, cool design and several times the company made us laugh with funny messages and images. Therefore, it’s a consistent and strong brand, which made me want to work with them.
Need some help?
If you want to become a brand instead of a company with a name but you are not fully confident that you know your target group, Bitterblond is happy to help you with an extensive target group and style analysis. We would also love to help you to develop a strong brand identity design.
Contact us without obligation. We are happy to meet you for coffee in Barcelona or via Skype to discuss your company’s needs.